Do you know how many followers Parma can boast on all social media platforms? 2 million. Not bad for a second-tier team, whose home city has less than 200,000 inhabitants. But how is that possible? Why do people outside of Parma even care about Parma?
Tag: Italy
Broadcast Rights and Serie A: The Evolving Landscape of Media Revenue
Written by Umberto Pelà (04.02.2024) We’re moving into an age where football clubs are increasingly…
The CR7 Ripple Effect: Analyzing Juventus’ Financial Turbulence
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How AC Milan is capitalizing on the growth of American ‘soccer’
According to a recent Nielsen study, AC Milan is the most followed Italian team in the United States. Slowly but surely, AC Milan has been building the foundations for its imminent assault on the American market, from which ownership really wants to capitalize. But how exactly is this being done?
Why Losing the Decreto Crescita Law Spells Doom for Italian Football
Written by Umberto Pelà (16.01.2024) It is unquestionable that the Serie A, today, is not…
Lanerossi Vicenza: the unexpected season
Written by Rémy Vernay 5 points. Lanerossi Vicenza ended the 1977-78 season as runner-up, 5…
The marketing appeal of Ruud Gullit
Many will have you believe that David Beckham was the first commercial icon the game…
The story behind Spezia’s unusual tricolor badge
Written by Hala Sarabi Imagine your team gets awarded a Scudetto title, 58 years after…
Season Review: Underrated 2022/2023
Hit or Miss? Written by Umberto Pelà (24.06.2023) It’s easy to make predictions and let…
La rivolta del pallone
Written by Matteo Ciaramella If you ever happen to be strolling around in the Southern…