Do you know how many followers Parma can boast on all social media platforms? 2 million. Not bad for a second-tier team, whose home city has less than 200,000 inhabitants. But how is that possible? Why do people outside of Parma even care about Parma?
Category: Media
Media
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Broadcast Rights and Serie A: The Evolving Landscape of Media Revenue
Written by Umberto Pelà (04.02.2024) We’re moving into an age where football clubs are increasingly…